By Joshua Black
If you own a small business and you want a great way to stand out amongst your peers, as well as sell a lot of stuff, you need to develop a serious USP. This is a statement that makes an ultimate promise to your customers that no one else can make in your industry. Read on to find out the top 7 reasons why they are useful this year:
1. The unique selling proposition is the foundation of all your marketing efforts. If you are not using one, your sales approach will seem scattered.
2. This is the message where you make your ultimate promise to your customer, showing them exactly what you will do for them and why they should come to you versus any other business out there, including doing nothing at all.
3. If you decide to expand your business, this message will act like a benchmark to show your customers that they can expect the same treatment no matter which branch they use, or where they purchase your product.
4. Your USP will unify all of your contact points with the customer. Whether they see your business card, look at your billboard, visit your website, or walk in your store they see your marketing message over and over again, slowly imprinting the image of your business their mind. This way they will come to you when they have a relevant problem.
5. Your unique selling proposition will also show your employees (or you) the proper direction to take when faced with a customer issue. If you pride yourself on quality, perhaps an order may be delayed until it's right. If you pride yourself on speed, maybe it needs to go out the door quicker before quality is taken into account.
6. It give the customer something to remember. If you can think of a witty and descriptive statement that describes your business, you customer will have it stuck in their mind and ready when they need to buy what you have. Without that statement you have to rely on sheer luck to make an occasional sale.
7. With wallets getting tighter and customers becoming more discriminating in their purchases, you will need to make sure that you are selling at every possible interaction with a prospect. This statement will do exactly that, by bringing all of your different contact points together with one unified voice. No matter what angle your customer comes at your business, you will be there with your USP.
1. The unique selling proposition is the foundation of all your marketing efforts. If you are not using one, your sales approach will seem scattered.
2. This is the message where you make your ultimate promise to your customer, showing them exactly what you will do for them and why they should come to you versus any other business out there, including doing nothing at all.
3. If you decide to expand your business, this message will act like a benchmark to show your customers that they can expect the same treatment no matter which branch they use, or where they purchase your product.
4. Your USP will unify all of your contact points with the customer. Whether they see your business card, look at your billboard, visit your website, or walk in your store they see your marketing message over and over again, slowly imprinting the image of your business their mind. This way they will come to you when they have a relevant problem.
5. Your unique selling proposition will also show your employees (or you) the proper direction to take when faced with a customer issue. If you pride yourself on quality, perhaps an order may be delayed until it's right. If you pride yourself on speed, maybe it needs to go out the door quicker before quality is taken into account.
6. It give the customer something to remember. If you can think of a witty and descriptive statement that describes your business, you customer will have it stuck in their mind and ready when they need to buy what you have. Without that statement you have to rely on sheer luck to make an occasional sale.
7. With wallets getting tighter and customers becoming more discriminating in their purchases, you will need to make sure that you are selling at every possible interaction with a prospect. This statement will do exactly that, by bringing all of your different contact points together with one unified voice. No matter what angle your customer comes at your business, you will be there with your USP.
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